Michelle’s & Tawney’s sons were freshmen at the same college but they came into that NIL space totally different.

Michelle’s son came in with a full-fledged brand whereas Tawney’s son started when he came to college.

You might know Michelle & Tawney better if we add their last names, they are Michelle Cadeau & Tawney High, the moms of UNC’s two 2023 freshmen, Elliot Cadeau & Zayden High.

While comparing notes Michelle & Tawney saw the difference in their son’s spaces and they felt all freshmen should be at the same place coming into college. They realized that many families are not ready for the reality of what’s needed from the college athletes in order to be successful as their own brands and start making NIL money.

They also saw that the fan base really wanted to get to know their sons.

So, to help other parents, while helping the student athletes make som NIL money, & help the fans get to know the freshmen they started ‘The Freshman Box’